What do we get from an apple that grows in the city?

The Living Room
Credit: Asaf Brenner

The present food chain is polluting the earth. An apple travels from the farmer to a warehouse, from there to the distributor, to the supermarket, to storage and refrigeration, and only then to the consumer. This process significantly harms the fruit’s quality, wastes enormous amounts of energy, and pollutes the environment. Shipping and handling consume four times more energy than the apple itself provides, and in effect the fruit loses up to 50% of its nutritional value before it reaches us. 


Cultivating food in the city solves all these problems. Its advantages also include: the collaborative pleasure involved in creating green spaces in the city, cleansing of the air, acoustical and thermal insulation, and biophilic design. Green Wall , which donated the plants and technology to the Living Room before you, develops advanced technology to return nature and its benefits to the city. This company offers a solution to the contemporary problem of lacking urban land. It helps reduce the negative effects of accelerated urban development both on human health and on the environment in general. 


Green Wall cultivates ornamental and edible plants on walls, ceilings, and roofs, both inside and outside buildings, using existing vertical surfaces to build better and more beneficial living spaces in the city. With the aid of advanced technology, the company creates natural systems that are easy to maintain and are economical in their use of energy and resources. At Green Wall , using vertical cultivation produces up to five times more than any other cultivation method in the world, providing local communities with healthy, fresh food and minimizing environmental damage. 

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